As a third generation owner of Zippo Manufacturing Co. is a question that always haunts George Blai

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As a third generation owner of Zippo Manufacturing Co. is a question that always haunts George Blaisdell Duke: "Are they still in business?" It's led light bulbs not that people want to be nasty, he says, is just that the US does not smoke as much as before, so it is reasonable for the manufacturer of lighters world's most famous cigarettes led light bulbs question. And he has a worn hand response. "Well, of course we are," he says as he pulled on his desk to achieve their personal Zippo Marlboro and one silver with waves recorded on it. "The business is going very, very well."
In fact, I've never been better. Despite the 50% drop in the number of smokers in the United States since the heyday of cigarettes in the 1950s, Zippo recorded led light bulbs more than 200 million dollars (mdd) in sales last year-a record number and had its best May and June in its history in 2014. Forbes estimates that its revenues increased 14% over the past three years, thanks to a new CEO Non smoking, Greg Booth, led light bulbs who drove the legendary manufacturer of lighters, 82 among a younger audience, and expanded its business in China. New products, among them a new clothing line (this time it is father) and camping equipment, as well as its first retail stores, added fuel to the fire. "Zippo has maintained its iconicity and diversified quite well," says Timothy Donahue, an observer of the industry and editor in Tobacco Reporter.
The company has come a long way since the first Zippo, created by George Blaisdell after seeing a friend struggling to light a cigar on a windy day in 1932 in Bradford, Pa., A small town in the Allegheny Mountains, where it is still the company headquarters. He designed a model with fireplace windproof and distinctive hinged led light bulbs lid. Something led light bulbs else: he offered lifetime warranty, led light bulbs which means that Zippo lighters continue fixing their long as its owner send it to the factory. After soldiers were lighters during World War Zippo successfully sold a utilitarian image and made one US for the next half century.
CEOs from outside the family ran the company after the death of Blaisdell in 1978 Zippo who inherited his family. For 1990, his daughter Sarah Dorn and his son, Duke, had bought the stake the rest of the clan. "The more family members were owners led light bulbs should take over the company addresses. Sometimes private companies do not. Sometimes people get impatient with the lack of temporary success, say, "says Duke, who has also acquired the participation of his mother.
Zippo passed right through that kind of slump in the 2000s Duke will not comment led light bulbs on how sales plummeted, but their dissatisfaction with the performance of Zippo can be felt in his decision to CEO in 2001 Booth (Booth ran then the affiliate Cutlery Zippo.) With no one to be accountable except himself, Duke could wait for Booth found the solution.
At that time the average age of clients Zippo ranged between 30 and 50 years old. It was necessary to think younger or otherwise, Booth thought at the time, "all buyers will Zippos in their coffins, like Frank Sinatra." (The singer was buried with his favorite silver Zippo in 1998, during his wake were delivered replicas of it.)
He needed to get to the generation between 18 and 24, who were children when Sinatra died. To achieve this, the company moved its advertising dollars from print to GoogleAdwords and sponsored a series of concerts, produced a series of lighters with pictures of Jack Daniel's and others inspired led light bulbs by the TV show Sons of Anarchy. led light bulbs (The images led light bulbs of skulls have proved particularly popular.) In total, 30,800 unique designs Zippo produced last year, up from 8,900 a decade ago, an increase of 246% due in part to a new function Zippo.com, where the user can design your own lighter from