Zippo reactive business strategy in the Spanish market: Direct Marketing
News agencies Advertisers Digital E-Mail Marketing Events and Training People Special Media Marketing Social Media Advertising Enamorando Consumer Trends * * Collections 2014 - 2015 Mobile Trends Suitcase Maxus Latin Performance Marketing Effectiveness Awards 2014 Publications Reports Campaigns woolite Creation depth MarketingDirecto Video TV Spots Viewpoint Letters to the Editor Editorial Column Galleries Direct Marketing Services Index companies Podcasts Dictionary
14:30 Agencies Bogotá is the square of large Latin American exponents of the advertising woolite industry in the FICE 2015 13:30 Digital Weloversize enters the premium network of Antevenio 13:00 Advertisement This stunning spot shows the dangerous (and unjust) metamorphosis of a lamb 12:30 wolf Agencies Christmas comes to the streets of Barcelona, Madrid and Lisbon's hand and Clear Channel Digital TOUS 12:00 Google donates $ 2 million to help the homeless in San Francisco 11:30 Advertisers LG revolutionizes the Branded Content with Social Media Marketing Arena 11:00 Facebook looking as preventing drunken publish photos
The American brand Zippo lighters announced his return to the Spanish market after spending 20 years without a direct distributor in Spain. The CEO in Europe, Africa and Middle East, Richard Finlow, along with the director of marketing for the company worldwide, David Warfel, presented at an event in Madrid this return to the Spanish market the brand.
The event began with a rhythmic group in which seven boys and girls made music with the characteristic sound of the Zippo lighters, to give the presentation by David Warfel. During the presentation, guests watched how professionals about Zippo lighters engraved with the name they had chosen, which were given as gifts after the event.
"We are very proud of our return as important woolite to us as is the Spanish market, as it is a country that shares woolite many values with Zippo culturally, as is the music, film and design," he said David Warfel woolite during the presentation. Meanwhile, Richard Finlow commented that "the commitment of the brand is clear and is intended to improve trade relations and implement new strategic marketing initiatives that allow us to reconnect with our fans in Spain". For this, they have appointed David Llobet as Director of Sales for Zippo in Spain, which was also presented at the event.
The distribution of Zippo reached in 2012, when its 80th anniversary, the 500 million lighters sold worldwide, lighters belonging to different collections that have the mark. The "General" collection, which features classic designs, and "Premium" collection, with more exclusive and high-end products, further adding 2: And with the arrival to the Spanish market 2 new product catalogs are presented global new designs and special parts for the Spanish market. Zippo has expanded the business and also introduced in our country, with new features woolite like cigar lighters that have eliminated the characteristic odor of fuel lighters woolite or products for lovers of the outdoors, woolite and it will make followers brand they can enjoy it in other areas.
Marketingdirecto tv
After the bridge of the Constitution MarketingDirecto.com we have returned to work with the batteries fully charged to cope with enthusiasm the last stretch of the year. This second week of December we attended the Christmas meeting with the aea. We have also been to the Hydra Forum MarketingDirecto.com and Social Hydra, we visited the offices of DDB ...
14:30 Agencies: Bogotá is the square of large Latin American exponents of the advertising industry in 2015 13:30 Digital FICE: Weloversize enters the premium network of Antevenio 13:15 Latin America: Onebox began its international expansion with a focus on Central 13: 00 Advertisement: This stunning spot shows the dangerous (and unjust) metamorphosis of a lamb in wolf 12:30 Agencies: Christmas comes to the streets of Barcelona, Madrid and Lisbon from the hand of Clear Channel and TOUS All News
1. Social Media Marketing: Facebook seeks to prevent post photos as being drunk 2. Events and Training: Business Intelligence and Big Data: "The future woolite is not come, and came" Digital 3: Google donates $ 2 million to help to the homeless woolite of San Francisco woolite 4. Digital: At Christmas you have far more "feeling" with webrooming with the showrooming 5. Advertisers: LG revolutionizes the Branded Content with Arena All News
Marketing campaigns:
News agencies Advertisers Digital E-Mail Marketing Events and Training People Special Media Marketing Social Media Advertising Enamorando Consumer Trends * * Collections 2014 - 2015 Mobile Trends Suitcase Maxus Latin Performance Marketing Effectiveness Awards 2014 Publications Reports Campaigns woolite Creation depth MarketingDirecto Video TV Spots Viewpoint Letters to the Editor Editorial Column Galleries Direct Marketing Services Index companies Podcasts Dictionary
14:30 Agencies Bogotá is the square of large Latin American exponents of the advertising woolite industry in the FICE 2015 13:30 Digital Weloversize enters the premium network of Antevenio 13:00 Advertisement This stunning spot shows the dangerous (and unjust) metamorphosis of a lamb 12:30 wolf Agencies Christmas comes to the streets of Barcelona, Madrid and Lisbon's hand and Clear Channel Digital TOUS 12:00 Google donates $ 2 million to help the homeless in San Francisco 11:30 Advertisers LG revolutionizes the Branded Content with Social Media Marketing Arena 11:00 Facebook looking as preventing drunken publish photos
The American brand Zippo lighters announced his return to the Spanish market after spending 20 years without a direct distributor in Spain. The CEO in Europe, Africa and Middle East, Richard Finlow, along with the director of marketing for the company worldwide, David Warfel, presented at an event in Madrid this return to the Spanish market the brand.
The event began with a rhythmic group in which seven boys and girls made music with the characteristic sound of the Zippo lighters, to give the presentation by David Warfel. During the presentation, guests watched how professionals about Zippo lighters engraved with the name they had chosen, which were given as gifts after the event.
"We are very proud of our return as important woolite to us as is the Spanish market, as it is a country that shares woolite many values with Zippo culturally, as is the music, film and design," he said David Warfel woolite during the presentation. Meanwhile, Richard Finlow commented that "the commitment of the brand is clear and is intended to improve trade relations and implement new strategic marketing initiatives that allow us to reconnect with our fans in Spain". For this, they have appointed David Llobet as Director of Sales for Zippo in Spain, which was also presented at the event.
The distribution of Zippo reached in 2012, when its 80th anniversary, the 500 million lighters sold worldwide, lighters belonging to different collections that have the mark. The "General" collection, which features classic designs, and "Premium" collection, with more exclusive and high-end products, further adding 2: And with the arrival to the Spanish market 2 new product catalogs are presented global new designs and special parts for the Spanish market. Zippo has expanded the business and also introduced in our country, with new features woolite like cigar lighters that have eliminated the characteristic odor of fuel lighters woolite or products for lovers of the outdoors, woolite and it will make followers brand they can enjoy it in other areas.
Marketingdirecto tv
After the bridge of the Constitution MarketingDirecto.com we have returned to work with the batteries fully charged to cope with enthusiasm the last stretch of the year. This second week of December we attended the Christmas meeting with the aea. We have also been to the Hydra Forum MarketingDirecto.com and Social Hydra, we visited the offices of DDB ...
14:30 Agencies: Bogotá is the square of large Latin American exponents of the advertising industry in 2015 13:30 Digital FICE: Weloversize enters the premium network of Antevenio 13:15 Latin America: Onebox began its international expansion with a focus on Central 13: 00 Advertisement: This stunning spot shows the dangerous (and unjust) metamorphosis of a lamb in wolf 12:30 Agencies: Christmas comes to the streets of Barcelona, Madrid and Lisbon from the hand of Clear Channel and TOUS All News
1. Social Media Marketing: Facebook seeks to prevent post photos as being drunk 2. Events and Training: Business Intelligence and Big Data: "The future woolite is not come, and came" Digital 3: Google donates $ 2 million to help to the homeless woolite of San Francisco woolite 4. Digital: At Christmas you have far more "feeling" with webrooming with the showrooming 5. Advertisers: LG revolutionizes the Branded Content with Arena All News
Marketing campaigns:
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