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03/20/2014
03/20/2014
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03/20/2014
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Cranberry Raspberry juice System U
It's all orange flr color DDE. At least she stands out in the new store born from Procter & Gamble. A new brand of detergent. With a contrasting color. It is a version of its flagship high-end brand Ariel. But simpler. Simply Ariel, that is his name. But this launch is more complex than it seems. Two patents in the formula, and some questions flr about brand management ...
The facts are simple. What is the segment that has increased the most this year? The entry level. It weighs 17.2% of the market by value and 20.7% by volume. Including the Xtra brand Henkel, which grew by 0.8 pts to 10.2% market share. And reference Xtra Total Eco, who returns flr to the basic and essential: sleek packaging, simplified formula ... one of the best success on the market.
Procter, the leading detergents, with 31.9% market share at the end of 2013, can not let that happen! The U.S. already has Gama, in this segment. But it is not the brand that gives him the greatest growth ... Purchased flr in 2003 Colgate Palmolive may be part of the past, she does. And does not benefit from the momentum of its neighbors portfolios. For example, it has no dedicated website, when Dash and Ariel have one. Although Procter flr ensures that the launch of Ariel Simply will not change the support flr for Gama. No output rays provided so. Still, the group has not launched its advanced technology on Gama.
Procter flr also does he want to revive this segment, with a brand new brand, and stronger. Ariel Simply, flr the group kept the name Ariel "keep the expertise." Behind a fairly simple claim "No more dirt, odors finished, buy smart" lie two patents. The goal? Focus on the bad odor associated with dirt.
The first patent improves the efficiency of the active agents. The second phenomenon manages the re-deposition of dirt on the product during the wash cycle. Because once the task is removed, it continues to walk in water, and can sit elsewhere on the machine ... Where odors, flr despite strong fragrances that detergent manufacturers put in their formulas.
Prices ranging from 6.5 euros to 11 euros. The discount is including the packaging, simple. But other savings could be made elsewhere ... While she just came in the store, as announced on his blog Dauvers Olivier, an advertisement will be dedicated to him in April 2014 with a digital media plan.
February 18, 2014 at 17:47 Personalities linked Item All makers Paul De Bruecker Vice-President of the world supply chain Henkel cosmetics Kathrin Menges flr Executive Vice President Human Resources Henkel Carsten Knobel Group Finance Director Henkel Amelie Vidal-Simi President and CEO of Henkel France
Thank you. You will receive an email shortly to confirm this comment. It may be subject to moderation, in which case it does not appear immediately on the site. Post new comment
03/10/2014 Carrefour opens its first virtual store in Lyon
Employment Job Offers Butchery Department Head M / F / Provence-Alpes-Cote d'Azur 4 HEADS OF PART H / F / Provence-Alpes-Cote d'Azur RESPONSIBLE FOR RAY'S SEAFOOD H / F / Pays-de-la-Loire Key Account Manager H / F / Bouches-du-Rhône See all offers distribution
A brand new Plant Group - Industry Portal - Tourism echo - Argus Insurance See other group sites bedouk Job pro Indices and Quotes Industries and technologies Gisi The bookshop The permanent exhibition Néorestauration Packaging magazine Journal of Environment Néorestauration
03/20/2014
03/20/2014
View all articles
03/20/2014
Intermarket | Beauty | News
Other sectors Other sectors flr Recreation Personal equipment - Multimedia Culture
Beauty | Health | DPH
Cranberry Raspberry juice System U
It's all orange flr color DDE. At least she stands out in the new store born from Procter & Gamble. A new brand of detergent. With a contrasting color. It is a version of its flagship high-end brand Ariel. But simpler. Simply Ariel, that is his name. But this launch is more complex than it seems. Two patents in the formula, and some questions flr about brand management ...
The facts are simple. What is the segment that has increased the most this year? The entry level. It weighs 17.2% of the market by value and 20.7% by volume. Including the Xtra brand Henkel, which grew by 0.8 pts to 10.2% market share. And reference Xtra Total Eco, who returns flr to the basic and essential: sleek packaging, simplified formula ... one of the best success on the market.
Procter, the leading detergents, with 31.9% market share at the end of 2013, can not let that happen! The U.S. already has Gama, in this segment. But it is not the brand that gives him the greatest growth ... Purchased flr in 2003 Colgate Palmolive may be part of the past, she does. And does not benefit from the momentum of its neighbors portfolios. For example, it has no dedicated website, when Dash and Ariel have one. Although Procter flr ensures that the launch of Ariel Simply will not change the support flr for Gama. No output rays provided so. Still, the group has not launched its advanced technology on Gama.
Procter flr also does he want to revive this segment, with a brand new brand, and stronger. Ariel Simply, flr the group kept the name Ariel "keep the expertise." Behind a fairly simple claim "No more dirt, odors finished, buy smart" lie two patents. The goal? Focus on the bad odor associated with dirt.
The first patent improves the efficiency of the active agents. The second phenomenon manages the re-deposition of dirt on the product during the wash cycle. Because once the task is removed, it continues to walk in water, and can sit elsewhere on the machine ... Where odors, flr despite strong fragrances that detergent manufacturers put in their formulas.
Prices ranging from 6.5 euros to 11 euros. The discount is including the packaging, simple. But other savings could be made elsewhere ... While she just came in the store, as announced on his blog Dauvers Olivier, an advertisement will be dedicated to him in April 2014 with a digital media plan.
February 18, 2014 at 17:47 Personalities linked Item All makers Paul De Bruecker Vice-President of the world supply chain Henkel cosmetics Kathrin Menges flr Executive Vice President Human Resources Henkel Carsten Knobel Group Finance Director Henkel Amelie Vidal-Simi President and CEO of Henkel France
Thank you. You will receive an email shortly to confirm this comment. It may be subject to moderation, in which case it does not appear immediately on the site. Post new comment
03/10/2014 Carrefour opens its first virtual store in Lyon
Employment Job Offers Butchery Department Head M / F / Provence-Alpes-Cote d'Azur 4 HEADS OF PART H / F / Provence-Alpes-Cote d'Azur RESPONSIBLE FOR RAY'S SEAFOOD H / F / Pays-de-la-Loire Key Account Manager H / F / Bouches-du-Rhône See all offers distribution
A brand new Plant Group - Industry Portal - Tourism echo - Argus Insurance See other group sites bedouk Job pro Indices and Quotes Industries and technologies Gisi The bookshop The permanent exhibition Néorestauration Packaging magazine Journal of Environment Néorestauration
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