Simply Ariel brand, two promises "Olivier Dauvers finish
Back on info revealed yesterday via my twitter account (@ Dauvers70): Procter declines its Ariel laundry low-cost. The U.S. group has launched last week on the French market Simply Ariel. finish A version of "eco" where the packaging is clearly used as a support for the value-product: "No more dirt, no more smells, smart purchase." All signed Simply Ariel. In other words, Procter returns to the fundamentals of laundry, the "basic contract" clean and remove (bad) odors. They are far from the usual promises of large (some promising you almost transport you to Bora Bora by the magic of an intoxicating perfume ...). Here, it's clean, it smells good and it's cheaper. Price aside, precisely, that severe pruning! In this store, without integrating the right of immediate reduction, Simply finish version of Ariel is almost twice cheaper than Ariel "classic." Yes, two times cheaper: 5,95 40 washes the container version "Simply", 11.35 for the original! Huge gap, which always presents a marketing problem: how far an (almost same) mark can it hold two such distinct promises? Certainly, if Total - with Access - is always cited as an example. Not fake. But diesel in Access is not twice cheaper than in "real" Total stations. I wonder if I will not seek the help of Jean-Noël Kapferer to understand
Also: World Forum Lille: Gérard Mulliez going to confession (19 November 2009) [58 comments] [Viewed 646663 times] The Purpose Card (against his camp) (7 July 2011) [50 comments] [Viewed 349841 times] Telephone sounds (continued) (18 August 2012) [3 comments] [127997 Seen once] From cucumber grill! (20 July 2010) [39 comments] [Viewed 113597 times] New Leader Price: only missing marks (2 April 2010) [1 comments] [Viewed 100581 times]
This entry was posted Wednesday, February 26, 2014 and is filed under Notes. You can follow finish comments through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
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Free Subscription News, reactions, videos, forum Great Conso, information guides ... Be the first to know. our attention to news, notes moods grandstand Great Conso and our practical guides on Distri.
2012 A3 Distrib Brazil Auchan Carrefour Carrefour Market Carrefour Planet finish Casino Ticketmaster Chronodrive British Cora Drive Drive Insights e-commerce retail giant Casino ifm hard discount price image Intermarket Leader Price Match MDD Leclerc Lidl brand merchandising Monoprix New York Thinking Client finish special price Promoflash promotional flyers advertising Beijing RENNES CONSUMER Serge Papin Simply Super Market Système U U Tesco USA
Latest articles (5) The Tribunes the Most Recent Bloopers 2013 10 January 2014 (3 comments) Britain: environmental tax is a drop October 29, 2013 (11 comments) Giant: low prices , it pays necessarily. finish But when? October 10, 2013 (11 comments) The chicken should not hide the forest ... September 12, 2013 (4 comments) Telemarket: this is (almost) finish over! And this is normal May 6, 2013 (a review) Last Videos (5) Videos Most Recent Match Drive into dance in Villeneuve d'Ascq 18 March 2014 (3 comments) A La Teste, hyper way Inter on 6000 m2 6 January 2014 (10 comments) automation in picking according Tesco ... November 8, 2013 (3 reviews) In video, automated Leclerc Drive Saint-Nazaire 5 November 2013 (9 comments ) Auchan Roissy Aéroville takes off October 28, 2013 (6 comments) Popular finish Article The + Popular Tribunes Only fools ... on 02/11/2013 finish Britain: environmental tax is a drop of 10/29/2013 Telemarket: this is (almost) over! And this is the normal Giant 06/05/2013: low prices, it always pays. But when? 10/10/2013 The Bloopers finish of 2013 10/01/2014 The Popular Video Popular Videos + RFID Britons Leclerc tip of 03/04/2013 Match between Drive in dance in Villeneuve finish d'Ascq 18 / 03/2014 BIG CONSUMER VIDEO: Serge Papin (2/5) 05/10/2011 finish The new Tesco Extra concept of 10/16/2013 Fairway between discount bazaar and deli 16/03/2010
Links What I MEL Keys promo Linear Popai MFI Retail-Distribution Top Top Retail Agency Site Malherbe marketing pgc Dia-Mart Consulting: finish The Blog Merchandifel Chronicle of a repentant marketeuse
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Back on info revealed yesterday via my twitter account (@ Dauvers70): Procter declines its Ariel laundry low-cost. The U.S. group has launched last week on the French market Simply Ariel. finish A version of "eco" where the packaging is clearly used as a support for the value-product: "No more dirt, no more smells, smart purchase." All signed Simply Ariel. In other words, Procter returns to the fundamentals of laundry, the "basic contract" clean and remove (bad) odors. They are far from the usual promises of large (some promising you almost transport you to Bora Bora by the magic of an intoxicating perfume ...). Here, it's clean, it smells good and it's cheaper. Price aside, precisely, that severe pruning! In this store, without integrating the right of immediate reduction, Simply finish version of Ariel is almost twice cheaper than Ariel "classic." Yes, two times cheaper: 5,95 40 washes the container version "Simply", 11.35 for the original! Huge gap, which always presents a marketing problem: how far an (almost same) mark can it hold two such distinct promises? Certainly, if Total - with Access - is always cited as an example. Not fake. But diesel in Access is not twice cheaper than in "real" Total stations. I wonder if I will not seek the help of Jean-Noël Kapferer to understand
Also: World Forum Lille: Gérard Mulliez going to confession (19 November 2009) [58 comments] [Viewed 646663 times] The Purpose Card (against his camp) (7 July 2011) [50 comments] [Viewed 349841 times] Telephone sounds (continued) (18 August 2012) [3 comments] [127997 Seen once] From cucumber grill! (20 July 2010) [39 comments] [Viewed 113597 times] New Leader Price: only missing marks (2 April 2010) [1 comments] [Viewed 100581 times]
This entry was posted Wednesday, February 26, 2014 and is filed under Notes. You can follow finish comments through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
Quote
Free Subscription News, reactions, videos, forum Great Conso, information guides ... Be the first to know. our attention to news, notes moods grandstand Great Conso and our practical guides on Distri.
2012 A3 Distrib Brazil Auchan Carrefour Carrefour Market Carrefour Planet finish Casino Ticketmaster Chronodrive British Cora Drive Drive Insights e-commerce retail giant Casino ifm hard discount price image Intermarket Leader Price Match MDD Leclerc Lidl brand merchandising Monoprix New York Thinking Client finish special price Promoflash promotional flyers advertising Beijing RENNES CONSUMER Serge Papin Simply Super Market Système U U Tesco USA
Latest articles (5) The Tribunes the Most Recent Bloopers 2013 10 January 2014 (3 comments) Britain: environmental tax is a drop October 29, 2013 (11 comments) Giant: low prices , it pays necessarily. finish But when? October 10, 2013 (11 comments) The chicken should not hide the forest ... September 12, 2013 (4 comments) Telemarket: this is (almost) finish over! And this is normal May 6, 2013 (a review) Last Videos (5) Videos Most Recent Match Drive into dance in Villeneuve d'Ascq 18 March 2014 (3 comments) A La Teste, hyper way Inter on 6000 m2 6 January 2014 (10 comments) automation in picking according Tesco ... November 8, 2013 (3 reviews) In video, automated Leclerc Drive Saint-Nazaire 5 November 2013 (9 comments ) Auchan Roissy Aéroville takes off October 28, 2013 (6 comments) Popular finish Article The + Popular Tribunes Only fools ... on 02/11/2013 finish Britain: environmental tax is a drop of 10/29/2013 Telemarket: this is (almost) over! And this is the normal Giant 06/05/2013: low prices, it always pays. But when? 10/10/2013 The Bloopers finish of 2013 10/01/2014 The Popular Video Popular Videos + RFID Britons Leclerc tip of 03/04/2013 Match between Drive in dance in Villeneuve finish d'Ascq 18 / 03/2014 BIG CONSUMER VIDEO: Serge Papin (2/5) 05/10/2011 finish The new Tesco Extra concept of 10/16/2013 Fairway between discount bazaar and deli 16/03/2010
Links What I MEL Keys promo Linear Popai MFI Retail-Distribution Top Top Retail Agency Site Malherbe marketing pgc Dia-Mart Consulting: finish The Blog Merchandifel Chronicle of a repentant marketeuse
Top
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