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Through a program of social smac responsibility The '+' (read: Plus) Project in the period 2011-2012, PT Philips Indonesia actually being mereinvensi image. Imagine, at the launch of the mobile application Spot It Yourself (21/11), President Director of PT Philips Indonesia, Robert Fletcher was concerned about the image of Philips outdated.
However, optimism Philips to survive in the market with a youthful image and relevant, even up to age 400 years still burning. Philips is launching the latest innovations cancer smac detection applications available in BlackBerry and Android operating systems. This proves the strong efforts of Philips embrace the Indonesian market back fond advanced technology.
The following is a direct statement Fletcher, alumni of the program of study Economics and Asian Studies from Curtin University in Australia, about the movement of business smac and CSR Philips, smac in an interview with Rosa Sekar Mangalandum of SWA online.
Philips business is innovation. smac Basically, Philips survive for bringing innovation to the market. Compact disc, tape, electric smac razors smac are a few of the many innovations that Philips develops over changing times. So, how can these companies continue to lead the market? smac This is what makes the people at Philips awake all night. And Philips is able mereinvensi himself. This is being done now.
Just to innovate is not fun. However, innovate as much and as fast as anything remains less meaningful, but innovation that brings positive change smac for the community, at the community level, residence, city, and state. In essence, the innovation must touch life. In the manufacture of mobile application Spot It Yourself is, I think innovation really bring positive change.
Although the 121-year-old, Philips is a young company. And I want to Philips stay young and relevant to the world until the age of 200, 300, 400 years in the future. smac If not so, of course Philips will lose market share. As I mentioned earlier in the forum, the generation of our grandparents knew the factory radio and Philips as our parents generation knew Philips as a television factory. However, Philips today is not the old radio and television industry, but business innovation in the lighting domain, health care, and lifestyle. Philips always saving technology and sustainable energy.
I think, it's actually called a difficult market. Philips was not doing anything commercial with this mobile application, but education and awareness. The '+' smac Project actually CSR program. So, I do not measure the results of the Philips investment and market segments.
You know, the level of health services in Indonesia is still low and poor. Here, I still hear about the shortage of hospitals, equipment maintenance, lack even the patient bed. The people who were financially capable even go abroad for treatment. Thus, there is indeed a golden opportunity to double the availability of hospitals, equipment, number of doctors and paramedics in this country for several years to come.
Through Spot It Yourself, Philips answering smac someone's dream, namely Rina Susanti, make it happen, then leads to a positive outcome and response in the community. If Spot It Yourself managed to touch the lives of people, wow. Thinking about it now makes me smile.
Philips in good condition, in terms of business growth and financial health. Last year, the value of sales of Royal Philips Electronics global reach 22.6 billion euros. Entering 2012, the range of 6% growth. In Indonesia, Philips ranked first for products blenders, irons, mixer, devices cardiovascular care, CT scan, and the scan head.
Soon, we will enter the 2013 course Philips will not shift from business focus in the field of energy-efficient lighting, improved health, and consumer lifestyles. If it could be more specific, health development division of PT Philips Indonesia has a chance to increase the growth of up to 2-fold. smac From what I observed during the 5 years of work in Indonesia, this country still takes a long time to achieve the level of health care that is completely standard. (EVA)
Tags: blender, CEO of Philips Indonesia, CT scan, head scan, mixer, cardiovascular treatment device, Philips, Robert Fletcher, flatiron, The '+' Project Category: smac CEO Interview | Comment (RSS)
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